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What’s in a name? MSNBC’s rebrand is more about independence than style.

Poynter · Tom Jones · last updated

Cable news station MSNBC came on the air in 1996 and, at first, its name with five letters might have felt and sounded a little clunky for a TV channel.

But it didn’t take long for that name to flow and become a recognizable brand and well-known part of the media vocabulary.

Now that the network is breaking off from NBC, however, it’s also breaking off the part of its name associated with NBC. Later this year, the name will change to MS NOW — with the letters standing for My Source News Opinion World.

 

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