News commentary

MSNBC's Name Change: Will There Be Regrets?

MediaPost.com: MediaDailyNews · Wayne Friedman · last updated

MSNBC is changing its name to something that may have viewers, business partners and business analysts scratching their heads: MS NOW. It stands for My Source New Opinion World. 

Will this hurt viewership and its business prospects?

NBC says this is not an easy decision to make. Plenty of debate and discussions evolved in getting this result, according to executives. You can see the struggle.

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