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MSNBC to Change Its Name to MS NOW

NYT > Business > Media · Benjamin Mullin · last updated

For two decades, news and progressive opinion on the cable dial has been defined by five capital letters: MSNBC. By the end of this year, a couple of those letters are changing.

As part of a corporate spinoff from Comcast, MSNBC is changing its name to My Source News Opinion World, or MS NOW, for short. The name is meant to reflect the channel’s mission to provide “breaking news and best-in-class opinion journalism,” Rebecca Kutler, MSNBC’s president, said in a memo to employees on Monday.

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