News commentary
What was Quartz?
“It’s impossible to kill a media brand,” Jim Spanfeller told me on my first day working for him, as we sat in his corner office. He had just bought the business news organization, Quartz, that I had spent the past decade building and, most recently, trying desperately to save from oblivion.
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Related Knowledge Center: State of the business model
State of Play
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.