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Quartz sells again

Axios · last updated

G/O Media has sold business news brand Quartz and commerce site The Inventory to Canadian software firm Redbrick, Axios has learned.

Why it matters: This deal marks the fourth ownership change for Quartz over the past seven years. It also represents further erosion of G/O Media as it offloads nearly all of its assets.

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The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

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