What the EU’s New AI Code of Practice Means for Labeling Deepfakes
The European Commission is working on the Code of Practice on Transparency of AI-Generated Content, a voluntary soft-law instrument that facilitates the clear labeling and marking of synthetic media—media created or manipulated with artificial intelligence. The Code will help those involved in the development and use of AI to clearly disclose AI-generated video, audio, images, and text, as required by the transparency obligations set out in the EU Artificial Intelligence Act, which is to come into force in August 2026.
Expected to be finalized in May–June 2026, the Code will help establish shared standards and outline practical self-regulatory measures before binding rules come into effect.
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