Virulent debater and clickbait savant: how Charlie Kirk pushed a new generation to the right

After clinching the title of top conservative podcast in America (and second overall news podcast, according to Apple’s ranking) in March, Charlie Kirk said: “We’re not just talking. We’re activating a revolution.”

In the hours after his killing at age 31 on the first stop of a buzzy college campus tour, the rightwing activist’s words echoed through young conservative circles. Social media eulogies rolled in, with users reposting clips of Kirk with his wife and children. Parents of teens wrote on X of learning about Kirk’s death through their children. “My 17 year old is bumming. Told me he plays Charlie in the background on his computer when he’s on it,” the conservative radio host Jesse Kelly wrote on X. Another X user wrote about speaking to teens at a church youth group: “Everyone I talked to is so distraught and heartbroken at his passing.”

A key figure in Donald Trump’s success, Kirk galvanized college-aged conservatives who moved in a different ecosystem from traditional media. The decade or so between Kirk’s beginnings as a teen activist and the shooting saw the rise of Maga politics alongside the shake-up of the conventional media landscape, with Kirk playing a crucial role in both.