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Charlie Kirk’s Killing Has Left Other Political Influencers Reeling

NYT - Media · Jessica Testa, Joseph Bernstein and Callie Holtermann · last updated

Two decades ago, the job title “content creator” didn’t exist. Today, a thriving economy fortifies these social media personalities as they anchor YouTube shows and post to legions of fans on Instagram or X.

Charlie Kirk was one of them — a conservative activist and Trump adviser who, after seven years of running a nonprofit, began playing in the same podcasting sandbox as people like Ben Shapiro on the right and the Meiselas brothers on the left.

Mr. Kirk’s assassination on

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