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Trust in health and wellness influencers

Pew Research Center · Galen Stocking , Regina Widjaya, Anna Lieb, Kaitlyn Radde, Aaron Smith, and Eileen Yam · last updated

Some 40% of U.S. adults say they ever get health and wellness information from social media influencers or podcasts. This analysis takes a deeper dive into these Americans’ experiences with these influencers – how much they trust them, what they learn, and how the information they get makes them feel about their health. 

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