The topics Americans learn about from health and wellness influencers

Some 40% of U.S. adults say they ever get health information from social media influencers or podcasts. This analysis looks at some of the specific topics Americans get from these influencers.

Some of the key takeaways:

Those who get health and wellness information from social media influencers hear about a wide range of topics. Around a third or more say they often hear about topics like fitness, weight loss and personal appearance.

Younger adults and women are especially likely to hear about certain topics. Those ages 18 to 29 are especially likely to hear about topics like fitness or mental health, and larger shares of women than men hear about beauty and personal appearance.