Meta Ramps Up for Landmark FTC Trial
Next month, a much-anticipated Federal Trade Commission trial against Meta Platforms is expected to kick off in a federal courtroom in Washington. If the government gets its way, the trial could end up forcing Meta to sell one or both of its most popular apps, Instagram and WhatsApp, but it will likely take months or years before that’s known.
But the trial is already having an impact on how Meta operates. Chief Marketing Officer Alex Schultz recently told his staff he would temporarily relocate to Washington, D.C., from his home in the U.K. for two months to prepare for the trial and represent the company. As a result, Schultz will pull back on decision-making and Denise Moreno, vice president of consumer marketing and growth, will take over as acting CMO, Schultz has told staff.
“I worry this trial is very important for the company and I want to give it my total focus,” Schultz said in an internal post, which was reviewed by The Information.
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