Expect ‘Uncertainty Around TikTok for Years’: Event Recap

TikTok got a second life after President Donald Trump extended the deadline for the app to find a U.S. buyer by another 75 days. But its future remains far from clear, given questions about whether Trump, ByteDance and the Chinese government will eventually agree on a deal. And that means rivals, creators and advertisers will be in limbo for a while.

“I just think there’s going to be uncertainty around TikTok for years, not days,” said Jim Shepherd, Snap’s director of content and global creator partnerships on a call with subscribers hosted by The Information Tuesday. “From our perspective, you just can’t base your product roadmap or your strategy on whether or not another company exists,” he said.