As Companies Monetize AI, Courts Will Weigh In
The Tech Litigation Roundup spotlights notable lawsuits and court decisions across a variety of tech-and-law issues.
A new lawsuit brings the question of AI monetization into the courthouse. The class action Doe v. Perplexity targets generative AI company Perplexity, along with Meta and Google, alleging they disclosed transcripts of users’ conversations with chatbots for targeted advertising. The case highlights a burgeoning monetization strategy for the AI industry to solve generative AI’s profitability problem with a function the technology has proven especially adept at: collecting intimate information about users. Coming a few months after announcements from Meta and OpenAI that they would use data from AI products to target ads, this class action provides an important window into how this form of monetization will be challenged in the courts.
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