Cannabis marketing platform springbig adds BudTender to its stash – TechCrunch

Springbig today announced that it acquired Canada-based BudTender, a customer experience platform for cannabis retailers. With BudTender, springbig adds another tool to its marketing and loyalty platform. Springbig says that BudTender will soon be integrated into springbig’s platform, allowing users to access BudTender’s reports and surveys. “This acquisition will not only be a boon to cannabis retailers across North America but also enrich millions of consumer experiences,” said Crow. “This will undoubtedly create a more modern cannabis industry, and we are thrilled to officially join forces with springbig.”The terms of the deal are undisclosed.