Zero-Party Data Can Drive Broadcast Advertisers’ Success. Here’s How

NewsLab · NewsLab · last updated July 14, 2025 – 6:37 PM

In my research analyzing thousands of client marketing plans for positive business outcomes, I’ve discovered that only one in 10 local business owners ever reviewed their zero-party data (ZPD) for marketing usage. Ninety percent of these business leaders had not […]

The post Zero-Party Data Can Drive Broadcast Advertisers’ Success. Here’s How appeared first on NewsLab.

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