YouTube’s likeness-detection technology has officially launched
YouTube revealed on Tuesday that its likeness-detection technology has officially rolled out to eligible creators in the YouTube Partner Program, following a pilot phase. The technology allows creators to request the removal of AI-generated content that uses their likeness.
This is the first wave of the rollout, a YouTube spokesperson informed TechCrunch, adding that eligible creators received emails this morning.
YouTube’s detection technology identifies and manages AI-generated content featuring the likeness of creators, such as their face and voice.
The technology is designed to prevent people from having their likeness misused, whether for endorsing products and services they have not agreed to support or for spreading misinformation. There have been plenty of examples of AI likeness misuse in recent years, such as the company Elecrow using an AI clone of YouTuber Jeff Geerling’s voice to promote its products.
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