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YouTube sees a rise in ad revenue to reach nearly $10 billion

Media & Entertainment News | TechCrunch · Lauren Forristal · last updated

YouTube continues to lead in the streaming market, with advertising revenue increasing by 13% year over year, according to Alphabet, Google’s parent company, in its second-quarter earnings report released on Wednesday. This growth brings YouTube’s total ad revenue to $9.8 billion, up from $8.7 billion in the same period last year.

The company slightly exceeded analyst expectations, which had forecast YouTube’s Q2 ad revenue to be around $9.6 billion.

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