YouTube mega streamer IShowSpeed's recent visits to Lithuania and China show how countries are focusing on creators' fan bases as a new strategy for soft power (Drew Harwell/Washington Post)
Drew Harwell / Washington Post:
YouTube mega streamer IShowSpeed’s recent visits to Lithuania and China show how countries are focusing on creators’ fan bases as a new strategy for soft power — The streamer IShowSpeed drank pink soup in the Baltics and marveled at cars in China. Are his tours propaganda, or just good advertising?