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YouTube mega streamer IShowSpeed's recent visits to Lithuania and China show how countries are focusing on creators' fan bases as a new strategy for soft power (Drew Harwell/Washington Post)

Mediagazer · last updated

Drew Harwell / Washington Post:
YouTube mega streamer IShowSpeed’s recent visits to Lithuania and China show how countries are focusing on creators’ fan bases as a new strategy for soft power  —  The streamer IShowSpeed drank pink soup in the Baltics and marveled at cars in China.  Are his tours propaganda, or just good advertising?