YouTube Expands its Livestreaming Tools In Push for More Live Video
The company that pushed podcasts from our earbuds to our television screens is making another wager.
YouTube believes livestreaming is “at a similar inflection point” as video podcasting was roughly four years ago, and is primed to become a “cultural phenomenon,” said Toni Reid, a vice president of product management at the company.
On Tuesday, the platform announced its most significant product updates to livestreaming since late 2013, when it began offering creators the ability to broadcast in real time. The updates make it easier for novices to start streaming, for experienced streamers to try new formats and for everyone to make more money from advertising.
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