YouTube is expanding its AI deepfake detection tool to politicians and journalists
Public officials and journalists will soon be able to keep track of AI-generated deepfakes of themselves on YouTube through the platform’s likeness detection feature.
The tool is already available to millions of content creators on YouTube, but beginning Tuesday, it will expand to a pilot group of journalists, government officials, and political candidates. (At a briefing with reporters, YouTube declined to share who was in the pilot group, including whether Donald Trump is part of it.) Likeness detection is similar to Content ID, which scans YouTube for copyrighted material — except likeness detection looks for people’s faces. When there …
Related Knowledge Center: Information integrity
In an increasingly fractured media landscape, truth has been a casualty in the public discussion. Coverage has been warped by the business needs of struggling news organizations, and a significant segment of the public relies on bad-faith outlets that are little more than propagandists. While fact-checking has become routine, some organizations are exploring other ways to combat the trends. And misinformation spewed by AI-driven chatbots has become more of a feature than simply a bug.
Fact-checking and its detractors