YouTube and the NFL's second annual Creator Flag Football game drew 14M live views around the world, up from 6M in 2025, as the NFL seeks to export the sport (Kayla Cobb/The Wrap)
Kayla Cobb / The Wrap:
YouTube and the NFL’s second annual Creator Flag Football game drew 14M live views around the world, up from 6M in 2025, as the NFL seeks to export the sport — The Team J Balvin vs. Team Druski matchup saw more than double the viewership of last year’s game