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This Year's Midterm Ad Spend Projected At $11.21 Billion

MediaPost.com: MediaDailyNews · last updated

Political ad spending for the  midterm elections is projected to reach $11.21 billion, more than the entire 2024 presidential total with a week to go, AdImpact reports, according to KGW8. This year’s midterm spend is expected to be 30% higher than the prior record of $8.9 billion for the 2022 midterms. Connected television is fastest-growing channel with a projected total of $2.7 billion. 

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