X says it’s reducing payments to clickbait accounts
X is cutting back on payments to accounts that are “flooding the timeline” with clickbait and rapid-fire news aggregation, according to its head of product Nikita Bier
Bier wrote Saturday that “[a]ll aggregators had their payouts reduced to 60% this cycle” and said they’ll see another 20% reduction in the next pay cycle. He also said the Elon Musk-owned social network will be reducing payments for “habitual bait posters who use ‘🚨BREAKING’ on every post.”
“It became abundantly clear: flooding the timeline with 100 stolen reposts and clickbait everyday crowded-out real creators and hurt new author growth,” Bier said, adding, “X will never infringe on speech or reach — but we will not compensate for manipulation of the program or our users.”
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