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X Makes Lead Gen Ads Available To All Advertisers

MediaPost.com: MediaDailyNews · last updated
X has opened its Lead Gen Ads to all advertisers across the globe, and has extended its in-feed form format to small businesses, PPC Land reports. The change, which took effect last Friday, also allows advertisers who buy through X Ads Manager on their own to use the new tool. An almost identical product was retired by Twitter nearly a decade ago.