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X Hinted at Possible Deal Trouble in Talks With Ad Giant to Increase Spending

The Wall Street Journal · last updated

A lawyer at advertising conglomerate Interpublic Group fielded a phone call in December from a lawyer at X. The message was clear, according to several people with knowledge of the conversation: Get your clients to spend more on Elon Musk’s social-media platform, or else.

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Related Knowledge Center: Social media

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Social media platforms are the source of news for millions of people — and they have a fraught and ever-shifting relationship with the enterprises that provide that news.

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