X CEO signals ad boycott is over. External data paints a different picture.
When X CEO Linda Yaccarino took the stage as a keynote speaker at CES 2025, she revealed that “90 percent of the advertisers” who boycotted X over brand safety concerns since Elon Musk’s 2022 Twitter acquisition “are back on X.”
Yaccarino did not go into any further detail to back up the data point, and X did not immediately respond to Ars’ request to comment.
But Yaccarino’s statistic seemed to bolster claims that X had made since Donald Trump’s re-election that advertisers were flocking back to the platform, with some outlets reporting that brands hoped to win Musk’s favor in light of his perceived influence over Trump by increasing spending on X.
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