WTF is liquid content?
Publishers’ adoption of generative AI is reducing the friction between content and format, making it easier for the same story to appear as shorter summaries, audio, or video, often in real time.
To some publishers, a text article may soon be more of a vehicle for original reporting, not a final product. That information could become no longer available strictly in a static piece of content, but transformed into different shapes and formats, based on a reader’s signals and preferences.
This shift has been dubbed “liquid content” — a catch-all term for stories that can be reshaped and tailored to readers, and redistributed across multiple formats with minimal effort.
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