WTF is ‘Google Zero’?

There was a time when landing on the first page of Google meant you were in business. Traffic followed, strategies scaled, and entire models were built on the back of those clicks.

That foundation is cracking. The era of “Google Zero” — industry shorthand for a world where Google keeps users inside its own walls — is here. At the center of it: AI Overviews. Years of SEO strategy are now colliding with a system dishes to answer, not refer. The result: for many publishers traffic is slowing — and in some cases falling off entirely.

Here’s where things stand. 

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