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Wired, Under New Leadership, Sees Commercial Gains and Editorial Traction

Adweek · Mark Stenberg · last updated
The technology publisher Wired has seen its revenues rise and readership swell under the leadership of editor in chief Katie Drummond, who joined the title last August from Vice Media.

Related Knowledge Center: State of the business model

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The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

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