Willie Geist Wants New Bite of Live Events Revenue for ‘Today’

Variety · Brian Steinberg · last updated December 19, 2024 – 3:44 PM

Wille Geist hopes to turn his gift for gab into a present for NBC News.

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The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

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