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Why reframing doom news reporting could be key to tackling climate crisis

Phys.org · last updated

Replacing doom-laden environmental reporting with hopeful, solutions-focused stories could be key to tackling the climate crisis, according to award-winning research from Charles Darwin University (CDU).

CDU Lecturer in Linguistics (Faculty of Arts and Society) Dr. Awni Etaywe and CDU Lecturer in Media and Journalism (Faculty of Arts and Society) Dr. Jennifer Pinkerton have identified a reporting style that inspires action by framing environmental challenges through care, shared values, and possibility.

The researchers term this “Positive Environmental Journalism” (PEJ).

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