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Why A Reels App Makes Sense

The Information · Kaya Yurieff · last updated

Instagram has been firing on all cylinders to take advantage of the uncertainty around TikTok in the U.S. The latest: the Meta Platforms-owned app is now considering whether to spin out Reels into a separate app, as we were first to report on Wednesday.  

A separate app for Reels could make a lot of sense. Instagram has had an identity crisis in recent years as it has tried to balance social connections with entertainment. People use Instagram for private messaging, seeing posts from friends and family as well as watching videos from creators and keeping up with news. That variety can be a detraction.

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