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Why Media Nation is dumping ads

Media Nation · Dan Kennedy · last updated

Earlier today I received a little over $100 for displaying ads on Media Nation. I’d been waiting to reach that threshold because you don’t get paid until you hit it. And now I’ve turned off the ads.

I turned them on last September. Since that time, I’ve gotten more than 385,000 page views, yet ad revenues barely trickled in. By the way, for those of you who are interested, I was using Jetpack ads — a WordPress plug-in from Automattic, which an essential part of the WordPress ecosystem.

Advertising was an experiment, and that’s not to say I won’t try something else in the future. For now, though, Media Nation is ad-free.

McDonald’s for everybody!

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Related Knowledge Center: State of the business model

State of Play

The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

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