Why I Left A Six-Figure Job At NBC To Pursue Creator Journalism
“Are you leaving to go be an influencer?”
That’s the question my co-worker asked me after I told him I was leaving my job at NBCUniversal to launch In The Hyphen, a journalistic YouTube channel covering U.S. Latinos with deeply researched, visually rich stories.
The question stumped me for two reasons. One: I thought “influencer” didn’t accurately describe what I was trying to do by launching an independent video journalism outlet. Two: It summarized how many journalists at traditional media companies look at anything having to do with social media content: influencing.
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