Why First Solar Stock Dimmed by More than 10% Today
Debookings have negatively affected the company’s performance.
Few market players were energetic about First Solar (FSLR 10.29%) stock on Wednesday. Following an analyst’s recommendation downgrade, they traded out of the solar energy company, and it closed the day down by more than 10%.
A less sunny outlook
The person behind the downgrade was Jefferies prognosticator Julian Dumoulin-Smith. He knocked his First Solar rating down one peg to hold from his previous buy. He also adjusted his price target downward, reducing it to $260 per share from $269.

Image source: Getty Images.
According to reports, Dumoulin-Smith doesn’t see the company improving its bookings, a key facet of its business. He pointed out that management lowered its guidance several times last year, not least because of debookings (i.e., customer project cancellations).
Additionally, the analyst wrote that following the passage of the U.S. government’s Big, Beautiful Bill last year, top-down support for alternative energy solutions is limited.
Today’s Change
(-10.29%) $-27.67
Current Price
$241.11
Key Data Points
Market Cap
$29B
Day’s Range
$239.97 - $255.92
52wk Range
$116.56 - $285.99
Volume
6.2M
Avg Vol
2.1M
Gross Margin
40.32%
Solar struggles
The already-struggling solar industry certainly wasn’t helped by the bill, although to be fair, the measure didn’t entirely remove the advantages alt-energy companies enjoyed.
The recent trend of debookings with First Solar is concerning, and it appears to be a lasting phenomenon, given the reduced government support and widespread consumer concerns about the economy. I’d be cautious about investing in First Solar stock at this time.