Why Creator Funds Are Back
As TikTok’s future remains in turmoil, competitors are trying to take advantage of the situation. One way is bringing back a tried-and-true tactic from 2021: creator funds.
This month, companies including creator commerce app Flip, which competes with TikTok Shop, and newsletter publisher Substack announced programs that offer cash incentives with the hope of attracting more TikTokers to their apps. Instagram parent company Meta Platforms also brought back limited-time bonuses for Reels earlier this month, a program initially part of a $1 billion investment in creators four years ago.
Related Knowledge Center: Social media
Social media platforms are the source of news for millions of people — and they have a fraught and ever-shifting relationship with the enterprises that provide that news.
The TikTok ban | The Meta-FTC trial
Related Knowledge Center: The TikTok ban
The U.S. Congress passed and President Joe Biden signed into law a measure banning TikTok if it weren’t sold by its Chinese ownership. But now-President Donald Trump gave the service a reprieve, and a sale of its U.S. operations appears imminent.