Why a 30-Year-Old Magazine Is Embracing Creators
Traditional media outlets are dealing with the rise of AI summaries on sites like Google and the popularity of chatbots, which threaten to siphon away traffic coming from search. At the same time, young people are increasingly getting their news from creators and social media.
With these factors in mind, 30-year-old Fast Company launched a creator network on Thursday to publish weekly articles from independent newsletter writers on the business magazine’s website. The media outlet is starting with eight creators. They include former Mashable tech editor Pete Pachal, who writes a newsletter about AI and the media industry called “Media CoPilot,” and Jessica Wilen, an executive coach and consultant who writes the newsletter “A Cup of Ambition” for working parents.
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Related Knowledge Center: State of the business model
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.