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Where passion meets purpose: How CherryRoad is reinventing local news from the ground up

Editor and Publisher · Bob Sillick · last updated

Combining the practical and emotional in the right proportions to achieve a goal or live a dream is an often-underappreciated human ability. For Jeremy Gulban, CEO of CherryRoad Media, and Lee Bachlet, COO of the media division, the combination of purpose and passion continues to energize their quest to stabilize, reinvent and innovate local news.

Gulban’s lifelong passion for local news was so strong that he relinquished his role as CEO at CherryRoad Technologies (originally DataStudy, Inc.), his family’s company founded in 1983, and launched CherryRoad Media in 2020.

“I’ve always been interested in news and information, politics and geography, which all align with the news industry. In prior years, but especially in 2020 with the pandemic, the industry was having a rough go of it, and I thought I could do something to help with my background in technology,” Gulban said.

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