When a Bigger League Means Less Access
Sports Illustrated’s Emma Baccellieri on covering the changing world of women’s basketball.
One of the most fascinating sports business stories of the moment is the explosive growth of the WNBA. TV viewership is up dramatically, multiple teams sell out regularly, and stars like Caitlin Clark and A’ja Wilson have become household names. This year, the players’ union won a groundbreaking new contract, including their first-ever revenue share and a 4x jump in minimum salaries.
The league’s recent surge in popularity has also brought new questions of access. The WNBA was the only major pro league that didn’t reopen its locker rooms to reporters after COVID closures, and many media outlets have clamored for a way to talk to players that doesn’t require going through team PR. The Indiana Fever stripped a press credential from a longtime beat writer after disagreeing with his framing of a Clark injury. For years, women’s basketball was enough of a backwater that journalists had more or less free rein; now everyone is trying to figure out what meaningful coverage looks like in a transformed world.
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