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What’s in a name? MS NOW – formerly MSNBC – will soon find out

Media | The Guardian · Jeremy Barr in New York · last updated

On Saturday, after nearly 30 years, the liberal network will officially change its name

“MS NOW: Don’t Worry, You’ll Get Used To It,” that’s how Morning Joe’ co-host Mika Brzezinski put it on 11 October during an onstage appearance at MSNBC’s annual live event for superfans in New York City.

The event, which mostly filled up Manhattan’s Hammerstein Ballroom with a group of eager power-viewers gawking to see their favorite cable news hosts, was the network’s last as MSNBC.

 

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