News

What will TV look like in three years? Media insiders share their predictions.

cnbc.com · Alex Sherman and Lillian Rizzo · last updated

General consensus around the state of linear media is the underpinning of hundreds of billions of dollars’ worth of mergers and acquisitions.

The television industry is in flux.

Deals, spinouts and partnerships are all reshaping the landscape for traditional TV. While the industry is no stranger to turmoil, the recently rapid pace of change is keeping media investors and onlookers on their toes.

This is the backdrop for CNBC’s Future of TV survey: an update from our 2023 exercise that asks media insiders and executives to forecast the next three years in TV.

Depending on who you ask, the TV industry may be in crisis. The number of cable TV subscribers has been declining for more than a decade. Streaming services are now profitable, but subscriber growth, for the most part, has plateaued.

View full article

here today, more tomorrow

We’re launching briefing.center with a focus on the press and media.

And we’re adding Citizen Cartwright, a daily quick-read news summary by veteran Washington journalist Linda Cartwright. (Sign-up for a dedicated morning email is available at Citizencartwright.com.)

We’re readying our first policy briefing.center, on energy and climate. We’d love to hear from you in what our other policy priorities should be.

You can use briefing.center as the center of your information management, or just one of your tools. We’re happy to discuss your connectivity needs.

Sign up