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What newsrooms need to know about collaborating with influencers

Local Media Association + Local Media Foundation · LMA Staff · last updated

In today’s rapidly shifting media landscape, few topics rival AI in buzz — except maybe one: working with influencers. During a recent session featuring journalist and consultant Adriana Lacy, local media leaders explored how newsrooms can tap into influencer culture to grow audience, trust, and reach.

Lacy, who has worked with the American Press Institute and also leads a consultancy called Influencer Journalism, has been helping newsrooms navigate everything from content development and contract negotiations to influencer education and newsroom strategy.

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