What news audiences can teach journalists about artificial intelligence

As generative artificial intelligence shows up in more corners of public and private life, newsrooms should be talking with their staff about how they’re using it — and keeping audiences in the loop as those practices shift. Just as important: listening to how audiences experience and react to AI in journalism to help guide the industry forward.

Major news outlets began rolling out public-facing generative AI policies in 2023. However, our ongoing fieldwork in multiple countries suggests that many smaller news outlets still don’t have policies. (If that’s the case for your organization, Poynter offers an AI ethics starter guide here.)