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What do we learn about local newsrooms by looking at their Olympics coverage?

Poynter · Tracey Compton · last updated

Many Indy newsrooms rely on their parent companies to bring their audiences news from the Winter Games

Sports journalism is important to both news consumers and to newsrooms. Rooting for a team or an athlete allows us to experience stories of winning and losing that we can share with our neighbors. Sports is a window to the broader world and sometimes to ourselves and our own communities.

Even though the Winter Olympics, which just concluded, took place on another continent, our local newsrooms each had to determine if and how they could incorporate those stories into their local offerings.

One local TV station news director said that based on their ratings, Hoosiers loved watching the games. So what can we learn from the choices local newsrooms made about covering the Olympics?

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The hollowing out of the local news ecosystem has been well documented; in some communities, efforts are underway to reverse the growing news desert.


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