‘We’re fighting for you!’ Podcaster Ben Meiselas on taking on the Maga media – and winning the ratings battle
Ben Meiselas is a very busy man. So busy, he has to break off halfway through our interview to conduct an interview of his own, for his next broadcast. It’s 7am Los Angeles time when we meet via video call, and Meiselas is already well into another 18-hour day of podcasting, planning, interviewing, meetings and more besides. His “pro-democracy” channel MeidasTouch, which he runs with his younger brothers Jordan and Brett, puts out 15 or more videos a day, most of them presented by Meiselas himself. “I was doing another video before this,” he says, “and so by now I’ve already released one video I did last night, which was my 4am, and now I just worked on my 7am – it’ll get released any minute now. And then I’ll have an 8.30, a 10, an 11.30 …”
The prolific output is part of the reason The MeidasTouch has become one of the most listened-to podcasts in the US, routinely beating the mighty Joe Rogan in both video and audio, and even overtaking Fox News in YouTube views. Rogan and others in the right-leaning podcast manosphere are thought to have swung the 2024 election in Donald Trump’s favour, prompting much soul-searching on the American left about its media game, and why they need a Joe Rogan of their own; MeidasTouch seems to have stepped in to fill the void.
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