WBBM To Debut AR-VR Technology-Driven Production Studio On Oct. 1
WBBM To Debut AR-VR Technology-Driven Production Studio On Oct. 1 - NewsLab
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CBS-owned WBBM Chicago (“CBS Chicago”) will launch its cutting-edge AR-VR (Augmented Reality-Virtual Reality) technology-driven studio on Oct. 1 during the 4 p.m. CT newscast. Chief meteorologist Albert Ramon will debut the new technology during the weather forecast.
“CBS Chicago is the only station in the region to deliver weather this way,” CBS says. It joins sister stations, CBS Philadelphia (KYW), CBS Denver (KCNC), CBS New York (WCBS), CBS Bay Area (KPIX) which have already introduced this approach. CBS Chicago’s AR-VR space covers over 1,100 square feet of floor area and reaches 16 feet tall.
Jennifer Lyons, president-GM of CBS Chicago, expressed the importance of bringing this cutting-edge technology to the Chicago market: “We are beyond excited to be the only station in Chicago delivering weather in an all-new AR/VR format. This technology is a game changer, offering our viewers a deeper, more engaging way to understand the weather.
“Whether it’s preparing for a winter storm or simply planning their day, our audience will benefit from an interactive and visually immersive experience that only AR/VR can provide. It’s about elevating the storytelling and giving our viewers what they need – clear, concise information, using state-of-the-art technology, unlike anything they have seen when watching the news,” Lyons added.
CBS Chicago’s cutting AR/VR format allows viewers to visualize everything from storm paths and microclimates to temperature changes within the forecast while giving them the tools to make better-informed decisions about their daily lives. In the future, the station said it plans to use the technology in various other ways to inform its
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