The Washington Post looks to remake its identity

· Ben Smith · last updated June 22, 2024 – 5:44 PM

At their best, these corporate branding exercises force companies to decide what they’re selling. And the Post is in desperate need of a clear pitch, lest it simply be seen as a cheaper, lower-quality version of The New York Times.

Related Knowledge Center: Offshore drilling

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The Biden administration is proposing additional leasing for offshore oil and gas drilling, largely limiting the plan to the Gulf of Mexico.

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