The Washington Post debuts AI-personalized podcasts to hook younger listeners
The Washington Post has used AI to build a pick-your-own-format news podcast, letting listeners choose the topics, hosts and length to create custom versions.
“Your Personal Podcast” is available to registered users on the Post’s mobile app, starting today. The goal behind the AI-powered podcast is to give The Post’s audience more ways to access its journalism, in a “flexible way,” said Bailey Kattleman, The Washington Post’s head of product and design.
The podcast was developed under a multi-year agreement between The Washington Post and AI voice-generating software company Eleven Labs, which creates audio versions of articles for publishers like The Post, Time and The Atlantic.
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