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The Washington Post Aims to Drive Double-digit Revenue Growth By Hosting Fewer, Bigger Events

Adweek · Mark Stenberg · last updated
The Washington Post is overhauling its events business, shifting away from a high-volume virtual strategy toward a model built around fewer, larger, and franchisable in-person experiences.

Related Knowledge Center: State of the business model

State of Play

The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

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The Washington Post is shedding both staff and subscribers — but making friends in the White House — as its owner, Jeff Bezos, remakes its opinion pages and lops off major areas of coverage.


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