News
Virgin Atlantic is piloting an OpenAI agent in to help with the 'customer journey'
For all the talk of the “agentic era” from AI vendors like OpenAI, Google, Anthropic, Microsoft, and just about everyone else in the space, corporate use of the technology is still tentative. Virgin Atlantic has been conducting flight tests of its website with an AI agent called Operator, and early results are promising, pointing the way toward how agents might actually be used to help customers book flights.…
Related Knowledge Center: Artificial intelligence
State of Play
On top of a failing business model, newsrooms must navigate the powerful — and not fully reliable — new capabilities of artificial intelligence and the deployment of large language models.
State of the business model | Copyright and intellectual property